The Challenge
How do you turn a cold email into a warm sale in a highly niche industry like regulatory affairs?
We needed a campaign that didn’t just inform, but empathized, built trust, and converted.
The Campaign
I wrote and designed an email titled “Tired of constant rejections?” on MailerLite targeting early-career professionals struggling to break into regulatory affairs.
Personal storytelling to build connection
Clear value prop: practical guidance + lived experience
Strong CTA leading to a product purchase
The Result
Recipients: 4,790
Open rate: 37.39%
Click rate: 2.61%
Sales generated: £3,459
Why it worked
It focused on relatability, not jargon. Instead of selling a product, it told a story that sold a solution.