Hero Patches
Hero Patches x TikTok
Role: Social Media Executive
Budget: £20,000
Goal: Build TikTok awareness and engagement to position Hero Patches as the go-to pimple patch brand for UK Gen Z.
The Challenge
Hero Patches wanted to cut through TikTok clutter and spark conversations with Gen Z in a way that felt authentic, trend-savvy, and sticky. They had strong US awareness, but needed fresh UK traction.
How can we increase Hero Patches’ TikTok presence in the UK, without traditional ads and make Gen Z actually care?
My Creative Solution
I developed a disruptive, TikTok-native campaign rooted in humour, edutainment, and “peel & reveal” satisfaction designed to entertain first and sell second.
Two Core TikTok Assets:
Mascot Nightmare Video – A short, funny reel: a user tries to pop a pimple, triggering a nightmare panic from the Hero Patch mascot.
→ Injects personality into the brand while reinforcing “Don’t Pop It” messaging.Zodiac Skin Horoscope – I play a comedic astrologer assigning each breakout to a zodiac sign (e.g., “That stubborn jawline pimple? Definitely a Taurus.”)
→ Taps into astrology obsession on TikTok. Highly relatable + trend-reactive.
Tools used: CapCut and TikTok Ads Manager
Budget Breakdown
Why it works
This campaign is rooted in TikTok’s culture, not interrupting it. From zodiac comedy to mascot nightmares, everything was made to be:
Platform-native
Visually satisfying
Built for shareability & stitchability
We turned the hero patch into a character, a creator, and a movement Gen Z wants to follow.
