The Challenge
How do you explain a billion-dollar brand strategy in 30 seconds, without boring your audience?
Most brand breakdowns are too slow or too serious. For my Magic Group assessment, I needed to turn a brand story into a scroll-stopping short-form video that actually feels like the internet.
The Creative
I created Zara, an AI influencer who breaks down brands with sass, strategy, and memes.
Her debut video opened with:
“Hello hello hello!
Today’s story is about coffee, coolness, and some crazy branding moves.”
Tools used:
- OpenArt AI (visuals)
- PixVerse (Lip Sync)
- ElevenLabs (voice)
ChatGPT (prompt for OpenArt)
What I Learned
Came naturally: Writing the hook, pacing the edit, and visual storytelling, all second nature thanks to my social media background.
Challenge: Some creative ideas couldn’t be fully realized due to AI constraints but I pivoted quickly and focused on clarity + energy.
Learning style: Fast prototyping, flexible thinking, and platform-native storytelling.